Tag Archives: value proposition

a hamburger

The Value Proposition of Thinking in Round Numbers

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Today’s topic, the Dollar Menu. We see these are many fast food restaurants. But it turns out, it was a big mistake to create these. It was inevitable that inflation would make anything in this category as a losing proposition for the restaurant. We saw the serving size get smaller and smaller, but there is only so far that can take us. But the restaurants found themselves unable to change the menu to the “Dollar and ten cents menu.” The round number of the Dollar had created a strong mental schema of the value proposition that a dollar ten just couldn’t match…

a computer lab

Educational Technology Needs an Education Focus

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Jon Kolko over at UX Magazine has a great article on educational technology. His main message is pretty simple. Too many vendors focus on the wrong value proposition. They create systems that are scalable (e.g. MOOCs), convenient (e.g. multi-channel), give graduates official credentials (e.g. certification), and/or have access to a large corpus of content to choose from.

This fit between problem and solution is sometimes called a value proposition—a promise a brand makes about the ability of a product to help someone achieve a specific goal…

a large red F on a report card

“Easier” Can Be a More Powerful Value Proposition than “Better”

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This really resonated with me, even though I had never heard of Pinterest Fail before.

My sort of thing is more like… how can I do something foolproof, cheap, and low-effort that will make me or my family/guests smile?

This is the value proposition that gets me up every day. I don’t follow Martha Stewart’s advice, no matter how beautiful it could make my apartment. I watch the Iron Chef, but I have never been tempted to put that much effort into a meal. And I know I am not alone. (Raise your hands – I know you are out there).