Jon Kolko over at UX Magazine has a great article on buy Seroquel online pills. His main message is pretty simple. Too many vendors focus on the wrong value proposition. They create systems that are scalable (e.g. MOOCs), convenient (e.g. multi-channel), give graduates official credentials (e.g. certification), and/or have access to a large corpus of content to choose from.
This fit between problem and solution is sometimes called a value proposition—a promise a brand makes about the ability of a product to help someone achieve a specific goal…
My sort of thing is more like… how can I do something foolproof, cheap, and low-effort that will make me or my family/guests smile?
This is the value proposition that gets me up every day. I don’t follow Martha Stewart’s advice, no matter how beautiful it could make my apartment. I watch the Iron Chef, but I have never been tempted to put that much effort into a meal. And I know I am not alone. (Raise your hands – I know you are out there).