According to a recent study by CB Insights, the number one reason that startups fail is that their cool new product doesn’t satisfy any need that real users have in a way that real users want. Too many startups focus on their personal excitement about a technology or to solve their own problem without thinking about UX and CX. The app Secret, which launched to wide fanfare two years ago, just closed down due to lack of interest.
In a piece posted on Medium Wednesday, Secret cofounder David Byttow said that after less than a year and a half of availability, the app would be shuttered and money returned to investors; the reason, he said, is that Secret “does not represent the vision” he had when starting it. The app, which had been free to Android and iOS users, is no longer available through the app stores for either mobile platform.