Tag Archives: usability testing

a ruler

How Deep are Your Metrics?

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An article by Ev Williams (one of the founders of Twitter) in Medium got a lot of buzz in the business world. It is amazing what a little trash talking among tech capitalists can do. But his point is really important and I want to apply it to human factors today.

My rant was the result of increasing frustration with the one-dimensionality that those who report on, invest in, and build consumer Internet services talk about success.