Tag Archives: testing

Donald Trump and Clip Art

Symbols versus Reality in Decision Making and Behavior

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For this week’s episode of Human Factors in History, we went back into the archives to find this great study by Richard LaPiere from the 1930s. It is particularly useful to revisit studies like this one because it is unlikely that we could do anything similar today. Read on to find out why.

Hand completing a multiple choice exam.

Multiple Choice Endowment Effect

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As soon as I saw this, I had to share. Not only is it a great example of the endowment effect, it has some important advice for all of our student readers out there.

Often, you’ll hear people say that you should “trust your instincts” when making decisions. But are first instincts always the best?

Psychological research has shown many times that no, they are often no better – any in many cases worse – than a revision or change. Despite enormous popular belief that first instincts are special, dozens of experiments have found that they are not.

children standing out in the rain

Performance and Climate Change?

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This article from the Boston Globe, citing a study from the National Bureau of Economic Research, has some more bad news about climate change. The study looked at how candidates performed on college entrance exams on days when the weather was bad. Not only did students do worse on the exams, but this led to reduced matriculation in college and even lower lifetime wages…

Soma coffee carafe

The Home Team/Away Team Version of User Centered Design

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I wonder what you think of the Home Team/Away Team style of User Centered Design described in this article. “The job of the Home Team is to quickly create designs, then update them based on customer feedback, which is gathered by the Away Teams. Our Home Team–made up of two industrial designers, one graphic designer, and one person who managed communication with the Away Teams–stayed in the office”…