Tag Archives: technology

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Marketing Technology

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Gartner, the IT research company, published its 2016 list of predictions for marketing technology a few weeks ago. As I was reading it, I was struck with how easily the list could be aligned with the user experience of the typical purchase process. Not the complete buyer’s journey; but at least the transactions steps in the middle.

In less than three years, advances in marketing technology will move beyond human intervention to streamlining and scaling activities that currently require manual interactions with audiences. Intelligent technologies will do more than automate repetitive operations — they will investigate, evaluate and make decisions on behalf of both marketers and customers.Marketing technology will soon become so intelligent that it will perform tasks that have always required direct human involvement.

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User Experience in the Mainstream Media

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It was great to read this interview with Michael Heilemann from Squarespace and Aarron Walter from Mailchimp at Fast Company magazine. The takeaway I want to highlight today is that the way these two tech execs define user experience is very interdisciplinary. It involves every area of human factors. As a quick test, I scanned the list of HFES Technical Groups and I couldn’t find one that wasn’t included and essential in their definition…