Tag Archives: self-identity

Pile of Cheese curls

Progressive Extremism

Read More »

Behavioral Design is a common technique used in human factors. Users develop behaviors for a variety of reasons. If we can design products, systems and environments to fit within the users’ natural behaviors, it is much more likely that they will use our design and use it effectively. We can also design our products, systems and environments to make it easy for users to create new behaviors around them – again increase usage and performance. There are many experts in human behavior and habit formation that have published oodles of good information on this (BJ Fogg for example).

Using my Behavior Model (FBM) as a guide, designers can identify what stops people from performing behaviors that designers seek. For example, if users are not performing a target behavior, such as rating hotels on a travel web site, the FBM helps designers see what psychological element is lacking.
-BJ Fogg

a woman punching a man

Behavior Change and Self-Identity Resonance

Read More »

I use the term self-identity resonance frequently to describe a phenomenon that is often the cause of a failure to accept a logical argument or engage in a productive or attractive behavior. The basic meaning of the term is not always clear to people, so I thought I would share a great blog post from Gretchen Rubin at the Happiness Project, who tells a very engaging story on the topic.

When people find it hard to change a habit, when they keep trying and failing, often an issue of identity is involved. Our idea of “this is the kind of person I am” is so bound up in our habits and actions that it can be hard to see. But our sense of identity can make it easier or harder to change a habit…