Behavioral Design is a common technique used in human factors. Users develop behaviors for a variety of reasons. If we can design products, systems and environments to fit within the users’ natural behaviors, it is much more likely that they will use our design and use it effectively. We can also design our products, systems and environments to make it easy for users to create new behaviors around them – again increase usage and performance. There are many experts in human behavior and habit formation that have published oodles of good information on this (BJ Fogg for example).
Using my Behavior Model (FBM) as a guide, designers can identify what stops people from performing behaviors that designers seek. For example, if users are not performing a target behavior, such as rating hotels on a travel web site, the FBM helps designers see what psychological element is lacking.