Tag Archives: profiling

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Modeling Sensitive Traits from Facebook Likes

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You may remember a recent post on collaborative filtering and some of the amusing mistakes that these algorithms make. Here is the other side of the story. This study from the University of Cambridge and Microsoft Research found that they can predict a ton of very sensitive private information about you based only on your Facebook Likes – which by the way are publicly available.

We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes…