The idea behind this design is quite clever. There are some people who are hardcore cyclists and will ride no matter what. There are even more people who will not bike no matter what. But there are millions of people in the middle who are among the “convertibles”. They are willing to consider it, at least some of the time. But it depends on the weather, the traffic, the convenience, and other factors. It is a simple case of motivational psychology. Perceived coherence of the context, perceived value of the benefits, perceived social status and norms, and so on.
Park & Pedal aims to ease traffic congestion into the city each morning as commuters clamber to make it to their jobs on time.It’s also meant to inspire more people to get out and exercise.