Tag Archives: narrative

man with hat

Black Hat Storytelling

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I came across this design case by Edward Wilson from Aymmetrica Labs and it got me thinking. He makes a convincing pitch about how to craft an engaging and convincing narrative around a product design. But the description is clearly of a deceptive approach, what seems to me like an example of black hat design.

In the past I spent far too long trying to sell people on excellent, but complicated, unintuitive, unfamiliar narratives. I competed with others who offered the same stuff I did but they dumbed it down, they made it less effective, but they made it easier to understand. The other guys always won. It took a while (15 years) but now I get it. My job is to take the excellent content I am working with and try to make it intuitive, obvious, and familiar. If I don’t make it intuitive, obvious, and familiar, I won’t have an audience.

person writing

Writing Your Way To Happiness

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This is a really fascinating example of a design process that leverages our ability to create frames that skew our information processing.

The scientific research on the benefits of so-called expressive writing is surprisingly vast. Studies have shown that writing about oneself and personal experiences can improve mood disorders, help reduce symptoms among cancer patients, improve a person’s health after a heart attack, reduce doctor visits and even boost memory.

Now researchers are studying whether the power of writing — and then rewriting — your personal story can lead to behavioral changes and improve happiness.