Mindfulness. It seems to be the holy grail for everything these days. From productivity improvement to psychotherapy. It also seems to be something we are not particularly good at, as this episode of South Park hilariously illustrates (skip forward to minute 10). A 2010 study by Matthew Killingsworth and Daniel Gilbert found that we are mentally absent for half of our waking hours.
In Howard Rheingold’s 1993 book Virtual Communities, one of the earliest works to chronicle the reality of life online, he laid out two rules for the coming age: “Rule Number One is to pay attention. Rule Number Two might be: attention is a limited resource, so pay attention to where you pay attention.”