Tag Archives: marketing

a close up image of a finger print

Incentives, Mixed Motivations and Behavior

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Today, I don’t just want to bring your attention to some fascinating research I came across, but perhaps to change the way you look at it. OK, that sounded more pretentious than I intended. But seriously, there is a much bigger issue here. The study looked at how much your personal information is worth to you. If your access provider (mobile, home, or whatever) is going to sell your personal information to advertisers, perhaps you should share in the revenue…

a thumbs up from facebook like

Modeling Sensitive Traits from Facebook Likes

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You may remember a recent post on collaborative filtering and some of the amusing mistakes that these algorithms make. Here is the other side of the story. This study from the University of Cambridge and Microsoft Research found that they can predict a ton of very sensitive private information about you based only on your Facebook Likes – which by the way are publicly available.

We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes…

a star wars storm trooper vaccuuming

Growth Hacking

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The cynic in me was evoked when I saw this in Fast Company article. The cited company uses basic behavioral psychology to trick users into allowing them to spam their entire network. Then they use a few more behavioral strategies to trick the recipients into opening the spam. I wonder if they really think this is a sustainable business practice or if they are hoping to fool some careless angel investors into buying in and then flipping their company…

an old photo of an A1 sauce billboard

The Power of Priming on Mental Models

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I have always been interested in the power of priming (see for example here and here. What fascinates me about it is that the primes don’t have to be related in any way to the behavior you want to evoke. So it is no surprise that companies try to leverage this in their marketing. This example is a great one…

a pile of loyalty program cards

Email Notifications: User Experience Basics

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Forget, for a moment, what I said a couple of weeks ago. Apparently, companies still need to learn the essentials. One important rule of design, regardless of what industry, sector, or area of expertise you are in, is to take care of needs before you get to wants…

many receipts

Emailed Receipts as a Multi-Purpose User Experience Tool

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Ryan Hoover’s blog is a pretty casual take on persuasive design. But he often has some good insights there so I read it regularly. This post on email receipts caught my eye so I thought I would share. “Instinctively, I opened the email, quickly glanced at the charge to verify the dollar amount, and archived it. Later that day I reflected on that moment and thought, ‘What a missed opportunity.’…”

An image of a Starbucks sign

What Is Your Mental Model of Starbucks? Can It Include Beer and Wine?

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What do you think of Starbucks rolling out a bar to attract a later crowd? Right now, most of their business is not just coffee and muffins, but it is also concentrated on the morning hours. Even though they stay open later, business really tanks…

An image of a discount shop

Unconscious Reference Points in Decision Making

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For the “Things that make you go hmmmmmm” category: Jonah Berger has a section in his book Contagious: Why Things Catch On on setting reference prices in marketing messages. He talks about several examples that many in HF will already be familiar with…

Shared workspace with multiple people working in an open office

Can We Use Social Proof for Workplace Design?

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I just finished reading Jonah Berger’s book Contagious: Why Things Catch On. In his chapter on triggers, he talks about a phenomenon that is pretty well established in marketing. People are more likely to wear the same brand of shirts as their coworkers and friends than they are to wear the same brand of socks. The visibility of the social proof matters, especially for product categories that we don’t talk about a lot (like our brand of socks)…