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The Home Team/Away Team Version of User Centered Design

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I wonder what you think of the Home Team/Away Team style of User Centered Design described in this article. “The job of the Home Team is to quickly create designs, then update them based on customer feedback, which is gathered by the Away Teams. Our Home Team–made up of two industrial designers, one graphic designer, and one person who managed communication with the Away Teams–stayed in the office”…