Tag Archives: halo effect

a halo surrounding a person formed by the sun

The Halo Effect

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The Halo Effect is one of my favorite illustrations of self-delusion. In part because it is so common. But more because it is just so irrational most of the time. The basic idea of the halo effect is that when decisions or evaluations are difficult, instead of focusing on the most important or most diagnostic attributes, we focus on the one(s) that are easiest to evaluate…