Tag Archives: gratitude

Girl with a shopping bag

Customer Gratitude

Read More »

Many marketers define customer loyalty as repeated purchases (or other relevant kinds of transactions) by a customer with a company. But this is overstated and a poor conception for what drives customer loyalty. You might just be the cheapest provider or your store might just be the closest to their home. As soon as a better option comes around, you are left on the cutting room floor. That is not loyalty.