Case One: e-signatures The Hidden Brain had an interesting study that highlights the importance of framing. There is a strong trend towards the use of e-signatures to promote ease of signing contracts on digital media. But new research shows that even if the regulations for e-signatures are identical and the security is at least as good as with handwritten signatures, people are more likely to cheat when they use e-signatures to sign a document. Note – this is not a question of a third party…
It seems that when it comes to economic decision making theorists, there are objectivists who say that we are governed primarily by innate tendencies that define all human (and possibly chimpanzee behavior and there are relativists who say that every culture is different and there is no way to predict the behavior of one culture using data from another.
I would take the middle position. Culture explains a moderate amount of the variability in economic decisions. Universal attributes explain another moderate amount. There is also a huge interaction between them, probably explaining more than both of the main effects combined. And that is where it gets interesting.
Framing is a powerful tool – one we all should know more about. It can be used for black hat and for white hat purposes. They can be done to us or by us. In all four combinations, look before you leap. I have a feeling that most readers of EID already know something about framing, so let me get to the point for today. I just got my alumni magazine from Tufts University and it had a great message from the Editor. He describes a powerful use of framing that has been in the news a lot lately.
Militarization of policing is not just about gear. It’s a whole way of thinking and speaking—one that assumes police power is based on military might rather than the consent of the policed. Martial language can divide police from their communities just as scary-looking weapons can.