We have a tough tradeoff when designing food labels. Please note that I am not talking about marketing copy or cooking instructions here – just the information regarding contents, safety, and health. On one hand, we would like to give consumers all the information that they want and/or need to make informed choices. But there is only so much room on the label. Even when there is room, we know that consumers are not particularly good at integrating large amounts of information. Rather than risk being confused or overwhelmed, they often just ignore the whole thing and pick whatever their basic emotions prefer – to their own long term detriment.
Alex Jessee, a young mother, went through the “GMO Experience,” one of the four exhibits. She says she learned from it “that these GMOs could be harmful to us, the environment, but they don’t necessarily have to tell us that we’re eating them. Which isn’t very cool.”