Tag Archives: engagement

a car crash

Modeling Driver Steering

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This research is not quite ready for the market, but has a lot of potential to improve driver safety.

The ability to predict what a driver is going to do in the near future and to be able to prepare the car’s system for this sounds a little bit like science fiction, and it would naturally be a dream come true for the safety departments at car manufacturers. The dream is now one step closer to becoming reality…

an example of an electronic voting system

Electronic Democracy: A Fundamentally New Form of Democracy using HF Design

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I am not going to do the fantastic proposal put forward by Dirk Knemeyer in his new book. I say fantastic not because I think it will work as described. But because it has some great ideas that with some modifications, evolution, trial and error, and perhaps some time, just might improve the devolution we are seeing in the current government. As the saying goes, it’s crazy enough that it just might work.

It is just possible that we are reaching the nadir of the existing democratic process in the United States, an environment of toxicity and partisanship that shows no sign of softening. Coincidentally we are also at a moment where technology enables the tantalizing potential to reconsider the way our government is structured…

a bunch of strawberries

Instant Gratification

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This article from Jason Hreha at Big Think got me doing some big thinking (sorry, but I had to go there). The basic message of his article is that we have a strong movement in business innovation towards instant gratification. And there are many kinds.

New kinds of products, in which a user can press a button and instantly herald something into the world, are what I call “Instant Gratification Technologies.” They let us get what we want right away.

a twitter icon on a phone

Twitter Influencers

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Neil Patel over at the Social Media Examiner had an interesting take on the Pew Research Group’s study of Twitter conversations.

Influencers are the glue of Twitter networks, providing tweet fodder and inspiring passion among followers. Conversations don’t exist without them, and their position within networks is a critical component of their influence…

a boy staring at a computer screen

Marketing Literacy and Internet Privacy

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Annie Murphy Paul’s Brilliant Report this month has some interesting advice on marketing literacy. This topic is very related to our recent post on self-identity and the furor over Facebook’s secret research.

Many a parent and teacher has despaired over how easily young people’s attention is diverted, especially when they’re online. Stay focused! we urge them. Don’t let yourself get distracted! Our admonitions have little sway against the powerful temptations of the Internet. But there may be a better way to help teenagers resist the web’s lures: let them know that their attention is being deliberately manipulated and exploited…

money and a watch

Motivational Priming

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My research in the domain of human motivation has had a profound influence on me. I never realized how important the distinction is between intrinsic and extrinsic motivation. When we are motivated intrinsically, we become dedicated, passionate, and persistent. When we are motivated extrinsically, we get tunnel vision on the reward and become less concerned with the underlying activity. This can result in lower quality of performance if we can get the reward through shortcuts. A recent study by Francesca Gino at Harvard Business School found something quite powerful…