Tag Archives: email marketing

a pile of loyalty program cards

Email Notifications: User Experience Basics

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Forget, for a moment, what I said a couple of weeks ago. Apparently, companies still need to learn the essentials. One important rule of design, regardless of what industry, sector, or area of expertise you are in, is to take care of needs before you get to wants…

many receipts

Emailed Receipts as a Multi-Purpose User Experience Tool

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Ryan Hoover’s blog is a pretty casual take on persuasive design. But he often has some good insights there so I read it regularly. This post on email receipts caught my eye so I thought I would share. “Instinctively, I opened the email, quickly glanced at the charge to verify the dollar amount, and archived it. Later that day I reflected on that moment and thought, ‘What a missed opportunity.’…”