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an old voting booth

Aesthetic Affiliation: Could it Really Be That Easy?

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Previous research has found that after participants choose an aesthetically pleasing design, they become more open to uncertainty. The hypothesis is that high aesthetic products have an innate value that gives you the same positive feeling that self-affirmation does. But, this is not practical in the field. So this study wanted to find a more practical way to do it. They wanted to know if highlighting the participant’s connection to an aesthetically pleasing design could do it. This could be done in the field (i.e the real world)…