Tag Archives: decision

miltary tank

User Experience for a Volatile World

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Every year, it seems that the “experts” say that there is a new normal. Things are different this time. The world has fundamentally changed. But there is one thing that hasn’t changed. The increasing velocity of change. Eric McNulty has a good summary of what I mean in a recent Strategy+Business.

From regular triple-digits swings in the market to the rapid rise of often profit-free unicorns valued at US$1 billion or more, a possible exit of the United Kingdom from the European Union, the devolution of the once-hopeful Arab Spring into the chaos of the Syrian civil war, and turmoil from Libya to the Ukraine, this isn’t just a VUCA world anymore; it’s becoming ever more VUCA.