When I heard the term “Beauty Industry Efficacy Bias” on the On the Media podcast also known as BIEB, I knew I had to share it with you. This is a great example of a whole set of information processing heuristics operating in the wild. Making a whole industry (really several related industries) richer in the process. And all of us a little bit poorer.
If it sounds too good to be true, it probably is. If a report presents only or primarily the benefits of a new treatment, it’s a bad report. ALL healthcare interventions have trade-offs.