Every year, it seems that the “experts” say that there is a new normal. Things are different this time. The world has fundamentally changed. But there is one thing that hasn’t changed. The increasing velocity of change. Eric McNulty has a good summary of what I mean in a recent Strategy+Business.
From regular triple-digits swings in the market to the rapid rise of often profit-free unicorns valued at US$1 billion or more, a possible exit of the United Kingdom from the European Union, the devolution of the once-hopeful Arab Spring into the chaos of the Syrian civil war, and turmoil from Libya to the Ukraine, this isn’t just a VUCA world anymore; it’s becoming ever more VUCA.
A recent article by Steven Sinofsky on “Learning by Shipping” (which I think means something like “permanent beta” which is a rant for another time) makes a great point about user interface design. He uses some cludgy terms and doesn’t delve particularly deep, so I will try to translate and expand if I may.
A design can be minimal but still have a great deal of friction. The Linux command line interface is a great example of minimal design with high friction. You can do everything through a single prompt, as long as you know what to type and when. The minimalism is wonderful, but the ability to get going comes with high friction. The Unix philosophy of small cooperating tools is wonderfully minimal (every tool does a small number of things and does them well), but the learning and skills required are high friction.