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Motivational Affordances

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I am pretty sure that most of you are quite familiar with the concept of design affordances, originally proposed by Donald Norman and outlined in his widely read book the Design of Everyday Things. Just in case you are not, design affordances are the action possibilities perceived by the user from the design (as mediated by the context). Human factors designers have been using this idea to create effective designs and to evaluate the designs of others to assess their effectiveness.

Today, I want to share a variation on this theme presented by Sebastian Deterding, a true thought leader in the area of motivational design and gamification, called a motivational affordance.