Tag Archives: advergames

Airline Terminal with bored passengers at O'Hare Airport

Airline Gamification

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I am not sure how many of you are familiar with The Intelligence Group, but they put out a daily newsletter describing some interesting and promising innovations they find through a large network of spotters (kind of like we are trying to do with Barrett Caldwell’s Scouts).

The Feb 11 issue described three gamification ideas that airlines have launched recently in an attempt to engage passengers, improve their experience, increase their loyalty, and perhaps develop some brand advocates. Rather than describe the actual designs, I am going to ideate a little on what they could be (working on the vain assumption that I know more than the airlines do about gamification and customer experience).