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lottie doll

Identity Resonance

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By what I think is coincidence, I came across many examples of design that have as part of their missions to help users either develop a stronger self-identity or display and reinforce the identity they have. I am a huge proponent of using identity resonance as a design tool, so I really enjoyed selecting a few good examples for this article.

That’s why the Lottie Doll looks, well, just like a typical nine-year-old girl. She doesn’t wear makeup, high heels or jewellery, she’s ethnically diverse with tactile hair and clothes, and she can stand on her own two feet. Lottie is feisty. She occasionally makes mistakes. She loves adventure and the outdoors. She has a wild imagination – just like a real child. Even her clothes are made to get dirty.