Category Archives: Individual Differences

a woman wearing glasses

The Best UX Activities: Find a Simple but Annoying and Common Pain Point and Mitigate It

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Reading this article in OZY (sort of a “cool” news aggregator) made me think of the core underlying UX best practice. “Frames constantly sliding down your nose or off your face are no good for anybody: They cramp your style and your view. But for Nashville-based Don Hejny, the slipping and sliding cleared his vision right up – it showed him the perfect invention, a solution called “Nerdwax.””…

Crowd of runners waiting for the start of the 2012 Escalade

Qualitative Research and User Experience

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I found this article from Quirk’s Marketing Research Media to be somewhat ill-informed despite the positive sounding title. I am really interested to hear what others think. “While both marketing research and user experience (UX) research certainly add commercial value, marketing research is focused on getting the right product sold with the right branding and messaging, while UX is about making sure that the Web, mobile resource or electronic device released to the public can be used appropriately.”…

Image of the MailChimp logo

Great Example of User Centered Design in Action

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I read the Mail Chimp newsletter, even though I am not a customer, because they occasionally have articles that talk about the human factors issues related to email newsletters. I enjoyed the latest issue because it narrated the story of their design process for Release 9.0, a mistake they made in modifying the functionality, and how they recovered from it…

Shared workspace with multiple people working in an open office

Can We Use Social Proof for Workplace Design?

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I just finished reading Jonah Berger’s book Contagious: Why Things Catch On. In his chapter on triggers, he talks about a phenomenon that is pretty well established in marketing. People are more likely to wear the same brand of shirts as their coworkers and friends than they are to wear the same brand of socks. The visibility of the social proof matters, especially for product categories that we don’t talk about a lot (like our brand of socks)…

An image of notes and other brainstorming tools

User Experience in the Mainstream Media

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It was great to read this interview with Michael Heilemann from Squarespace and Aarron Walter from Mailchimp at Fast Company magazine. The takeaway I want to highlight today is that the way these two tech execs define user experience is very interdisciplinary. It involves every area of human factors. As a quick test, I scanned the list of HFES Technical Groups and I couldn’t find one that wasn’t included and essential in their definition…