Category Archives: Cognitive Engineering and Decision Making

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Are They Decision Making Heuristics, Biases, or Adaptive Skills?

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buy exelon online Magda Osman, author of the new book “Future Minded”, has a guest blog post up on Scientific American that I wanted to highlight today because it brings up something that I think a lot of HF practitioners struggle with…

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Cognitive Decline in Aging? Perhaps, It Should Be Cognitive Enlargement!

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Here is a great example of why we need to interpret our results carefully, not just jump to the conclusion that a correlation demonstrates a cause/effect relationship. In this study, they found that the reason it takes older people longer to do many cognitive tasks is that they have so much information in long term memory that is simply takes longer to search through it…

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User Experience in the Mainstream Media

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It was great to read this interview with Michael Heilemann from Squarespace and Aarron Walter from Mailchimp at Fast Company magazine. The takeaway I want to highlight today is that the way these two tech execs define user experience is very interdisciplinary. It involves every area of human factors. As a quick test, I scanned the list of HFES Technical Groups and I couldn’t find one that wasn’t included and essential in their definition…