According to a recent study by CB Insights, the number one reason that startups fail is that their cool new product doesn’t satisfy any need that real users have in a way that real users want. Too many startups focus on their personal excitement about a technology or to solve their own problem without thinking about UX and CX. The app Secret, which launched to wide fanfare two years ago, just closed down due to lack of interest.
In a piece posted on Medium Wednesday, Secret cofounder David Byttow said that after less than a year and a half of availability, the app would be shuttered and money returned to investors; the reason, he said, is that Secret “does not represent the vision” he had when starting it. The app, which had been free to Android and iOS users, is no longer available through the app stores for either mobile platform.
But this would never be true for Apple right? They are famous for designing products we don’t know we need, but immediately realize they are just what we wanted. Well, the Apple Watch might be the exception. There seem to be a lot of Apple fans who don’t see anything that the Apple Watch can do that is worth the extra cost and the extra burden or wearing it. Maybe soon, but not yet. Are any of us in HF/E surprised by this trend?
People are trying. There are currently 3,500 apps available for the Apple Watch. But the killer app that justifies the Watch has not yet appeared. Maybe it is Apple Pay. Or maybe a well-designed wayfinding app for navigating a strange city or that helps tourists appreciate what they are seeing there. Maybe a geotargeted social app that helps us make connections with people in our immediate range of view based on a deep understanding of who we are and who we would like to meet. Maybe . . . . . .
Do you have an Apple Watch? Are there functions that you find worth the costs? Are there any you are still waiting for? Or if you are resisting, what is holding you back? Is there a killer app that will draw you in?
Image Credit: charlie0111