Soma coffee carafe

The Home Team/Away Team Version of User Centered Design

I wonder what you think of the Home Team/Away Team style of User Centered Design described in this article.

The job of the Home Team is to quickly create designs, then update them based on customer feedback, which is gathered by the Away Teams. Our Home Team–made up of two industrial designers, one graphic designer, and one person who managed communication with the Away Teams–stayed in the office…

From the description, it seems possible that this flavor of the UCD design process could be more agile, more lean, and will have less designer-induced confirmation bias than the standard. But of course, the proof is in the pudding.

I thought this would be a good topic to throw out for discussion. I am not convinced. What do you think?

Image credit: “Soma carafe” by TheMadBulldog used under CC BY-SA 3.0

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