I just signed up for an email newsletter (don’t ask!!) and I realized something when I got the mandatory “I am not a bot and this is my real email” request. I received the confirmation email in less than a second after hitting enter on the host’s website. That made me feel very confident of the quality/reliability/legitimacy of the host. I realized this because when it doesn’t come fast I feel less confident and the comparison was salient. Sometimes is comes after 10 seconds, which is not bad. Sometimes it comes a minute later and I get a small lump in my throat. The truth is that the delays are probably more due to my university’s email server and has nothing to do with the host’s reliability or legitimacy. And yet, the subjective nature of the delay still makes it relevant to my user experience.
So – questions for debate: Does this matter? Do you do anything about it, even though it is a reflection of users misunderstanding the situation? And if so, what?